Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to convince them otherwise, but this television spot, in particular, was very effective in changing teens' perceptions.
Military Sealift Command (MSC) is the supply arm of the U.S. Navy, operating 40+ supply ships crewed by civilian mariners. MediaCross provides full recruitment services for MSC, including the annual recruitment strategy, all advertising, career fair planning and hosting, outreach activities to schools, recruitment web site administration and more. Since ...
There’s a lot more to medicine than miracle drugs and million dollar machines. There’s Kevin. He’s a member of the community. Why doesn't healthcare advertising reflect that? Meet Kevin. In another hospital, he'd be patient #77345. Kevin's an expert in dinosaurs. Unfortunately, he's also an expert in hospitals. He has a ...
Advertising & Marketing Solution: Creating a branding platform on a strong promise. PracticeMatch is a physician recruitment firm competing for brand share among dozens of competitors. MediaCross created a branding platform, encapsulated by the brand promise: With PracticeMatch, you'll make your match. The promise became the theme: Make Your Match and it ...
MediaCross helped the Department of Health and Senior Services reach low-income Missouri families with its "Eat for Health" messages that promoted the value of healthy eating and moderate physical activity. Research Our campaign began with extensive formative research — telephone surveys of local public health agencies, written surveys of food-stamp eligible families, ...
Advertising & Marketing Solution: Create an informative, lead-generating website In reality, The Flood Team gets most of its customers “by accident.” That is to say, because they specialize in emergency water removal and clean-up, their customers call and need immediate attention. With more people turning to the web in situations where the ...
In the fall of 2006, MediaCross was awarded a contract to help to recruit physicians with specialties in General Surgery, Orthopedic Surgery, Emergency Medicine, Preventive Medicine and Family Practice. MediaCross began by developing a comprehensive strategy that included a rigorous process for identifying, finding, evaluating, credentialing and hiring the most ...
The state of California needed more teachers, but its own universities weren’t producing enough of them. So it enlisted MediaCross to help make teachers from other states aware of the outstanding opportunities California’s public schools offered. Through a uniquely original idea, MediaCross hired, trained and outfitted CalTeach recruiters (we called them ...
Advertising & Marketing Solution: Reinforcing consistent performance with strength and reliability. Mallinckrodt, a 100+ year old provider of bulk pharmaceuticals sold to branded drug manufacturers, made a business decision to launch its own finished products division which would sell Schedule II and III generic narcotic analgesics directly to pharmacies. MediaCross developed Mallinckrodt's ...
Advertising & Marketing Solution: Positioning a market leader among niched contractors. Bick Group is a general contractor focused on building secure technology centers for telecommunications companies. MediaCross created advertising, web sites, direct marketing, public relations and other communications to position it as the market leader among niched contractors.
Social Media further enhances the conversations you can have with your target market, and more and more companies are making it a priority. We’ll guide you through developing meaningful blogs and navigating LinkedIn, FaceBook, MySpace and other networks to see where your customers are and how to influence them. Read More →
Emily Hartman lost her job on Thursday afternoon. By the following Monday morning she had several leads and is hoping to have a new job soon. As the national unemployment rate nears 10%, and the typical job search lasts 12 weeks, how did this St. Louis-based account executive have so much early success? Online social networking. The Read More →
Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to Read More →