CalTeach
The state of California needed more teachers, but its own universities weren’t producing enough of them. So it enlisted MediaCross to help make teachers from other states aware of the outstanding opportunities California’s public schools offered. Through a uniquely original idea, MediaCross hired, trained and outfitted CalTeach recruiters (we called them ...
ARMC Physician Recruitment
In the fall of 2006, MediaCross was awarded a contract to help to recruit physicians with specialties in General Surgery, Orthopedic Surgery, Emergency Medicine, Preventive Medicine and Family Practice. MediaCross began by developing a comprehensive strategy that included a rigorous process for identifying, finding, evaluating, credentialing and hiring the most ...
MO Coalition for Roadway Safety
Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to convince them otherwise, but this television spot, in particular, was very effective in changing teens' perceptions.
Military Sealift Command
Military Sealift Command (MSC) is the supply arm of the U.S. Navy, operating 40+ supply ships crewed by civilian mariners. MediaCross provides full recruitment services for MSC, including the annual recruitment strategy, all advertising, career fair planning and hosting, outreach activities to schools, recruitment web site administration and more. Since ...
Community Hospital
There’s a lot more to medicine than miracle drugs and million dollar machines. There’s Kevin. He’s a member of the community. Why doesn't healthcare advertising reflect that? Meet Kevin. In another hospital, he'd be patient #77345. Kevin's an expert in dinosaurs. Unfortunately, he's also an expert in hospitals. He has a ...
PracticeMatch
Advertising & Marketing Solution: Creating a branding platform on a strong promise. PracticeMatch is a physician recruitment firm competing for brand share among dozens of competitors. MediaCross created a branding platform, encapsulated by the brand promise: With PracticeMatch, you'll make your match. The promise became the theme: Make Your Match and it ...
MO Nutrition Network
MediaCross helped the Department of Health and Senior Services reach low-income Missouri families with its "Eat for Health" messages that promoted the value of healthy eating and moderate physical activity. Research Our campaign began with extensive formative research — telephone surveys of local public health agencies, written surveys of food-stamp eligible families, ...
The Flood Team
Advertising & Marketing Solution: Create an informative, lead-generating website In reality, The Flood Team gets most of its customers “by accident.” That is to say, because they specialize in emergency water removal and clean-up, their customers call and need immediate attention. With more people turning to the web in situations where the ...
Mallinckrodt
Advertising & Marketing Solution: Reinforcing consistent performance with strength and reliability. Mallinckrodt, a 100+ year old provider of bulk pharmaceuticals sold to branded drug manufacturers, made a business decision to launch its own finished products division which would sell Schedule II and III generic narcotic analgesics directly to pharmacies. MediaCross developed Mallinckrodt's ...
Bick Group
Advertising & Marketing Solution: Positioning a market leader among niched contractors. Bick Group is a general contractor focused on building secure technology centers for telecommunications companies. MediaCross created advertising, web sites, direct marketing, public relations and other communications to position it as the market leader among niched contractors.
