A Great Idea for Creating A Memorable Event
How do you get good buzz from an event? How do you ensure that the people who come to your event leave with positive things to say? And how can you get non-attendees to make sure they show up at the next event you host?
My friend, Bert Martinez, is a motivational speaker who travels the country and speaks at trade shows, business conferences and other venues. Bert sees good ideas all the time, so I asked him the questions above. Here’s one best practice Bert thinks every event organizer should use.
“Assign a staff member to take short videos of the attendees and presenters having fun at the event. Catch them in a light moment,” says Bert. “Ask each person if they would like a copy emailed to them. Almost everyone will say yes. Then while they’re in a good mood, ask each person on camera to make a short recommendation, no more than 30 to 60 seconds in length, about a workshop, a presenter, a group dinner or some other aspect of your event.”
Bert’s idea is right on target. He goes on to say, “Now you’ve intensified their emotions and created a lasting memory for them about your event. But here’s how to seal the deal,” says Bert. “Upload the videos every hour or so at the event, post them to youtube.com or kyte.com, and send them by email to the attendees. The videos will always be watched by the people on camera and they’ll be frequently forwarded to coworkers, suppliers, customers and others.”
This is a fantastic idea. Your event grows virally, your video can be used for future event marketing and you can place it on your website.
“People may think they’re attending your event for purely business reasons,” says Bert, “but they’re surprised when they leave with great, lasting memories. A small investment in a Flip video camera (about $100) will pay huge dividends with your customers, prospects — and your future success.”
Contributor: Mark Travers
