The most recent posts from all of our blogs
Finding a Job with Facebook
Emily Hartman lost her job on Thursday afternoon. By the following Monday morning she had several leads and is hoping to have a new job soon. As the national unemployment rate nears 10%, and the typical job search lasts 12 weeks, how did this St. Louis-based account executive have so much early success? Online social networking. The old rules of posting résumés on CareerBuilder, emailing former colleagues and browsing company websites for openings are still important Read More →
MediaCross Wins Coveted Ad Industry Award.
Every day our creative department strives to produce blockbuster creative solutions for our clients. After all, it’s our clients’ success that matters most to us; rather than that of our peers within the advertising industry. But when AdClub challenged our team to a pumpkin-carving contest that pitted us against other St. Louis agencies, we couldn’t resist giving the competition a well-deserved spanking. The night was filled with industry folks chatting, Read More →
Tips for living in a post-click world
The percentage of internet users who click on banner ads is half what it was two years ago; 8% of web users account for the majority of clicks. The click is officially dead. I’ve distilled some statistics from a ComScore study on banner advertising trends into a YouTube presentation (also shown below). As margins of click-through rates dwindle, it’s important to realize that clicks are not the only way (or even the best way) to measure online advertising success. Read More →
Corporate Stewardship and Reputation Management
We’ve all heard the phrases “do well by doing good” and “what you give comes back to you tenfold” and their variations. But seldom has this been more true than in corporate sustainability and community outreach efforts. A key part of any company’s relationship with its stakeholders, whether internal employees or external shareholders, is its reputation. Research suggests that corporations who give back to their communities in the form Read More →
Twittering is a two-way street
In my last post, I touched on the importance of participating in Twitter and all of Social Media. To be effective, you have to listen, respond and retweet. You have to join the discussion. Because if you don’t join the discussion, there can be consequences. Here’s an example: I read an article – now nearly a month old – in USA Today about a woman in Portland who rode her bike up to a drive-through of a local burger chain, Burgerville, and was denied service. This Read More →
