B2Blog: Business Advertising Blog
Corporate Stewardship and Reputation Management
We’ve all heard the phrases “do well by doing good” and “what you give comes back to you tenfold” and their variations. But seldom has this been more true than in corporate sustainability and community outreach efforts. A key part of any company’s relationship with its stakeholders, whether internal employees or external shareholders, is its reputation. Research suggests that corporations who give back to their communities in the form Continue Reading...
Maximizing Sales Leads
Okay, you’ve exhibited at your industry trade show. You’ve collected scores of leads. Now what happens? If your company is like many, those leads get distributed out from the sales manager to one or more salespeople — and then they end up under a pile of catalogs, sales plans and other crap, never again to see the light of day. Want a better solution? Hire an outside call center or marketing firm to make the follow-up calls for your company. Afraid the outside resource Continue Reading...
A Great Idea for Creating A Memorable Event
How do you get good buzz from an event? How do you ensure that the people who come to your event leave with positive things to say? And how can you get non-attendees to make sure they show up at the next event you host? My friend, Bert Martinez, is a motivational speaker who travels the country and speaks at trade shows, business conferences and other venues. Bert sees good ideas all the time, so I asked him the questions above. Here’s one best practice Bert thinks every Continue Reading...
The 5 Ws for Planning Effective Meetings and Trade Shows
There’s no perfect answer or magic bullet to putting on a perfect, effective meeting or trade show. But finding the answers to five familiar questions early on will help you get started. The 5 Ws for planning effective meetings and trade shows are: Why? Define your purpose, right from the beginning. Why are you participating? What do you hope to accomplish? What’s the end result — your goal? Make your objectives straightforward and easy to measure, quantify them wherever Continue Reading...
Got A Niche? Scratch It.
By giving under-served niche markets the attention they deserve, your business could reap incremental revenue now and for years to come. It’s an inevitable consequence of success: You’ve found the largest markets for your products and services. You’ve served them well. And justifiably, you’ve assigned them the lion’s share of resources – your prized employees, advertising dollars, customer retention efforts and more. But sooner or later, these markets mature, Continue Reading...
