B2Blog: Business Advertising Blog
What is your brand?
If you were to ask fifty people the question, ‘What is a brand?’ you’d likely get fifty answers. I know, because I have asked that question, hundreds of times. And I often hear these and other responses: ‘A brand is a logo’ ..or.. ‘an ad campaign’ ..or.. ‘our sales force’ ..or.. ‘the sum total of all impressions’ ..or dozens more. All of the above are symbols or elements of a brand. But the brand, itself? Sorry. None of the above quite hits the mark. Continue Reading...
