Unchain Your Brain — Creative Blog
The Source of Inspiration
You never know when inspiration is going to strike. A week or so ago, the folks at MediaCross were casually discussing what kind of car we might build for Coolfire Media’s annual promotional event drunkfest Pinewood Derby race. In case haven’t heard, Coolfire is a local video production company known (at least in certain circles) as much for its office space and parties as it is for its great work. The Pinewood Derby is a chance for local companies and agencies Continue Reading...
Sometimes it’s just easier to go viral
What these guys are talking about doesn’t exactly sound right for a car commercial. What’s 7 inches longer, handles great and is loved by girls? A Dodge Durango of course! This very suggestive ad for the new Dodge Durango got pulled from broadcast, but is now thriving on the web and in emails. Commercials can be banned for numerous reasons. Sometimes they’re too sexy, too inappropriate, too violent, or sometimes even too honest for TV. With creative liberty Continue Reading...
“The Good News: Mermaids are Real.”
“The bad news: They are now extinct.” – @BPGlobalPR Oil giant, BP, could be dealing with another disaster in addition to the one in the Gulf of Mexico; its brand was hijacked on Twitter by a sarcastic, witty and sometimes inappropriate writer, posing as the BP Global PR department’s official Twitter feed. The account started last Wednesday afternoon with this tweet: “We regretfully admit that something has happened off of the Gulf Coast. More Continue Reading...
MediaCross Wins Coveted Ad Industry Award.
Every day our creative department strives to produce blockbuster creative solutions for our clients. After all, it’s our clients’ success that matters most to us; rather than that of our peers within the advertising industry. But when AdClub challenged our team to a pumpkin-carving contest that pitted us against other St. Louis agencies, we couldn’t resist giving the competition a well-deserved spanking. The night was filled with industry folks chatting, Continue Reading...
Tips for living in a post-click world
The percentage of internet users who click on banner ads is half what it was two years ago; 8% of web users account for the majority of clicks. The click is officially dead. I’ve distilled some statistics from a ComScore study on banner advertising trends into a YouTube presentation (also shown below). As margins of click-through rates dwindle, it’s important to realize that clicks are not the only way (or even the best way) to measure online advertising success. Continue Reading...
