Unchain Your Brain — Creative Blog
Twittering is a two-way street
In my last post, I touched on the importance of participating in Twitter and all of Social Media. To be effective, you have to listen, respond and retweet. You have to join the discussion. Because if you don’t join the discussion, there can be consequences. Here’s an example: I read an article – now nearly a month old – in USA Today about a woman in Portland who rode her bike up to a drive-through of a local burger chain, Burgerville, and was denied service. This Continue Reading...
Bobby Duebelbeis named Interactive Creative Director
Big news from the MediaCross creative department. MediaCross President Mark Travers named Bobby Duebelbeis as the company’s Interactive Creative Director. It’s a newly created position that reflects our growing focus on online, interactive and social media. Bobby has been with MediaCross for almost two years, and has taken the lead on several high-profile projects within the company, including the design and programming of the very website on which you are reading this Continue Reading...
Are you on board the Twitter train?
Everyone’s jumping on the tweeting-and-blogging Social Media bandwagon these days. Are you? If so, great. If not, that might be OK, too. Here’s why: To do it, you’ve got to do it right. Doing it wrong can be more harmful than not doing it at all. Simply put, you can’t look at this as just another advertising medium. It’s interactive. It’s about discussion. That is, after all, why they call it “Social.” So if you want to hop on the Social Media commuter train, Continue Reading...
Community Hospital
There’s a lot more to medicine than miracle drugs and million dollar machines. There’s Kevin. He’s a member of the community. Why doesn’t healthcare advertising reflect that? Meet Kevin. In another hospital, he’d be patient #77345. Kevin’s an expert in dinosaurs. Unfortunately, he’s also an expert in hospitals. He has a congenital heart defect, and has been in and out of the hospital for much of his young life. While he’d rather talk about Continue Reading...
Creativity Myths and Realities
Where does creativity come from? According to the Washington University in St. Louis Alumni magazine, myths abound regarding the origins of everyday creativity. Here’s what they write: “In his book Creative Genius, Keith Sawyer discusses in detail the creativity myths society holds dear. Here are some of those myths, followed by highly condensed facts, in Sawyer’s own words: Myth: Creativity comes from the unconscious. (Fact: “It is mostly conscious, hard work.”) Myth: Continue Reading...
