The most recent posts from all of our blogs
Community Hospital
There’s a lot more to medicine than miracle drugs and million dollar machines. There’s Kevin. He’s a member of the community. Why doesn’t healthcare advertising reflect that? Meet Kevin. In another hospital, he’d be patient #77345. Kevin’s an expert in dinosaurs. Unfortunately, he’s also an expert in hospitals. He has a congenital heart defect, and has been in and out of the hospital for much of his young life. While he’d rather talk about Read More →
Considering a Social Media Recruiting Strategy
With the user bases of social networking sites like LinkedIn, Facebook and Twitter growing by the millions, a casual observer might think a recruiter’s job is easier than ever. More people share more secrets on these networks, so HR can find anybody, right? Whether it’s on a social network site, a blog, discussion board, alumni list or via true and tried headhunting techniques, information is more readily available than ever before. Sure, it’s simpler than Read More →
Tangible Health Education Advertising
Putting Activity Into Action. Recently, I wrote about “meeting people where they are” when it comes to marketing campaigns. That assertion came not just from professional knowledge but from firsthand experience. On a recent trip to Walt Disney World, I was washing my hands at Epcot Center when I noticed an interesting integrated advertising tactic. Brawny, the tough paper towel company, had placed tips on how to wash your hands as a sign above the sinks at Epcot Center Read More →
Creativity Myths and Realities
Where does creativity come from? According to the Washington University in St. Louis Alumni magazine, myths abound regarding the origins of everyday creativity. Here’s what they write: “In his book Creative Genius, Keith Sawyer discusses in detail the creativity myths society holds dear. Here are some of those myths, followed by highly condensed facts, in Sawyer’s own words: Myth: Creativity comes from the unconscious. (Fact: “It is mostly conscious, hard work.”) Myth: Read More →
Beyond the Message – Government Health Marketing
Journalism schools around the world often repeat the famous quote from Marshall McLuhan, “The medium is the message.” There’s a lot of great work going on behind the scenes of government public health marketing programs. But, a lot of that great work is unseen by the public, the very people the marketing programs are serving. The government agencies, and by extension, the advertising and marketing firms they hire, should be responsible for doing more than just creating Read More →
