CalTeach
The state of California needed more teachers, but its own universities weren’t producing enough of them. So it enlisted MediaCross to help make teachers from other states aware of the outstanding opportunities California’s public schools offered.
Through a uniquely original idea, MediaCross hired, trained and outfitted CalTeach recruiters (we called them Road Scholars) to visit over 75 college campuses outside of California in order to attract graduating education majors. In addition, MediaCross launched an advertising program in 90 college newspapers and distributed news stories to ethnic publications regarding specific opportunities available to bi-lingual educators. All efforts were designed to fill the pipeline with qualified and interested candidates.
The result – exceeded the goal by recruiting over 5,600 teachers from other states to take positions in California’s public school system in a 3-year period.
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