Creative Blog
The Source of Inspiration
You never know when inspiration is going to strike. A week or so ago, the folks at MediaCross were casually discussing what kind of car we might build for Coolfire Media’s annual promotional event drunkfest Pinewood Derby race. In case haven’t heard, Coolfire is a local video production company ... Read More →
Sometimes it’s just easier to go viral
What these guys are talking about doesn’t exactly sound right for a car commercial. What’s 7 inches longer, handles great and is loved by girls? A Dodge Durango of course! This very suggestive ad for the new Dodge Durango got pulled from broadcast, but is now thriving on the web and in emails. ... Read More →
“The Good News: Mermaids are Real.”
“The bad news: They are now extinct.” – @BPGlobalPR Oil giant, BP, could be dealing with another disaster in addition to the one in the Gulf of Mexico; its brand was hijacked on Twitter by a sarcastic, witty and sometimes inappropriate writer, posing as the BP Global PR department’s ... Read More →



