Creative Blog
MediaCross Wins Coveted Ad Industry Award.
Every day our creative department strives to produce blockbuster creative solutions for our clients. After all, it’s our clients’ success that matters most to us; rather than that of our peers within the advertising industry. But when AdClub challenged our team to a pumpkin-carving contest ... Read More →
Tips for living in a post-click world
The percentage of internet users who click on banner ads is half what it was two years ago; 8% of web users account for the majority of clicks. The click is officially dead. I’ve distilled some statistics from a ComScore study on banner advertising trends into a YouTube presentation (also shown ... Read More →
Twittering is a two-way street
In my last post, I touched on the importance of participating in Twitter and all of Social Media. To be effective, you have to listen, respond and retweet. You have to join the discussion. Because if you don’t join the discussion, there can be consequences. Here’s an example: I read an article ... Read More →
