Government Blog

Tangible Health Education Advertising

Putting Activity Into Action. Recently, I wrote about “meeting people where they are” when it comes to marketing campaigns. That assertion came not just from professional knowledge but from firsthand experience. On a recent trip to Walt Disney World, I was washing my hands at Epcot Center when I ... Read More →

Beyond the Message – Government Health Marketing

Journalism schools around the world often repeat the famous quote from Marshall McLuhan, “The medium is the message.” There’s a lot of great work going on behind the scenes of government public health marketing programs. But, a lot of that great work is unseen by the public, the very people the ... Read More →