Forum Studio
Advertising & Marketing Solution:
Focusing on principles and philosophy to overcome challenges.
Architects who form a new practice, but who are under non-disclosure from their previous firms and are prohibited from showing their work, face an interesting challenge: How to demonstrate unique design and a rejection of mediocrity? MediaCross developed a launch campaign for Forum Studio which focused on the architecture philosophies of the firm’s three principals — which just happens to underscore their belief that ordinary design is simply unacceptable.
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