Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to convince them otherwise, but this television spot, in particular, was very effective in changing teens' perceptions.
MediaCross helped the Department of Health and Senior Services reach low-income Missouri families with its "Eat for Health" messages that promoted the value of healthy eating and moderate physical activity. Research Our campaign began with extensive formative research — telephone surveys of local public health agencies, written surveys of food-stamp eligible families, ...
Advertising & Marketing Solution: Encouraging science-based companies to stay in California. The State of California wanted an economic development image campaign to encourage science-based companies to stay in California or relocate to California. MediaCross created a campaign to do so. This is the kind of work we produce every day. What can ...
Strategic Planning and Implementation is the foundation upon which every element of a communications program is built. It’s here that we identify target audiences, measurable goals and objectives. And it’s against this foundation that every future tactic is measured. Read More →
Putting Activity Into Action. Recently, I wrote about “meeting people where they are” when it comes to marketing campaigns. That assertion came not just from professional knowledge but from firsthand experience. On a recent trip to Walt Disney World, I was washing my hands at Epcot Center when I noticed an interesting integrated Read More →
Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to Read More →