Electronic Marketing with Electric Results
Electronic Marketing
E-marketing is a tactic that complements other forms of marketing and should be considered as part of a total recruitment marketing strategy. MediaCross develops and places all forms of banner and job board advertising, email marketing, web/pod cast marketing, and other forms intended to attract preferred candidates to your organization.
As part of the MediaCross DecisionMetricsTM package, we analyze the efficiency and effectiveness of each e-marketing tactic implemented by measuring its click-per-view and conversion rates. These numbers tell us how many people are exposed to a particular e-marketing effort and how many of them are following through to each milestone or goal. Using this information, we are able to determine which tactics are having a desirable impact on your target audience and which tactics need to be altered, refined, or even terminated. We then pinpoint the areas needing to be altered, make necessary revisions, and compare future results using the original results as a benchmark, which sets a standard for all future e-marketing recruitment efforts.
If you have recruitment challenges, let’s talk. Contact MediaCross at 314.646.1101 and we’ll work together to develop a strategy that fits your budget and meets your hiring needs.
