advertising
Tips for living in a post-click world
The percentage of internet users who click on banner ads is half what it was two years ago; 8% of web users account for the majority of clicks. The click is officially dead. I’ve distilled some statistics from a ComScore study on banner advertising trends into a YouTube presentation (also shown below). As margins of click-through rates dwindle, it’s important to realize that clicks are not the only way (or even the best way) to measure online advertising success. Read More →
Community Hospital
There’s a lot more to medicine than miracle drugs and million dollar machines. There’s Kevin. He’s a member of the community. Why doesn’t healthcare advertising reflect that? Meet Kevin. In another hospital, he’d be patient #77345. Kevin’s an expert in dinosaurs. Unfortunately, he’s also an expert in hospitals. He has a congenital heart defect, and has been in and out of the hospital for much of his young life. While he’d rather talk about Read More →
Tangible Health Education Advertising
Putting Activity Into Action. Recently, I wrote about “meeting people where they are” when it comes to marketing campaigns. That assertion came not just from professional knowledge but from firsthand experience. On a recent trip to Walt Disney World, I was washing my hands at Epcot Center when I noticed an interesting integrated advertising tactic. Brawny, the tough paper towel company, had placed tips on how to wash your hands as a sign above the sinks at Epcot Center Read More →
