advertising
A Great Idea for Creating A Memorable Event
How do you get good buzz from an event? How do you ensure that the people who come to your event leave with positive things to say? And how can you get non-attendees to make sure they show up at the next event you host? My friend, Bert Martinez, is a motivational speaker who travels the country and speaks at trade shows, business conferences and other venues. Bert sees good ideas all the time, so I asked him the questions above. Here’s one best practice Bert thinks every Read More →
The 5 Ws for Planning Effective Meetings and Trade Shows
There’s no perfect answer or magic bullet to putting on a perfect, effective meeting or trade show. But finding the answers to five familiar questions early on will help you get started. The 5 Ws for planning effective meetings and trade shows are: Why? Define your purpose, right from the beginning. Why are you participating? What do you hope to accomplish? What’s the end result — your goal? Make your objectives straightforward and easy to measure, quantify them wherever Read More →
What is your brand?
If you were to ask fifty people the question, ‘What is a brand?’ you’d likely get fifty answers. I know, because I have asked that question, hundreds of times. And I often hear these and other responses: ‘A brand is a logo’ ..or.. ‘an ad campaign’ ..or.. ‘our sales force’ ..or.. ‘the sum total of all impressions’ ..or dozens more. All of the above are symbols or elements of a brand. But the brand, itself? Sorry. None of the above quite hits the mark. Read More →
