b2b
Communitronics
Business-to-Business solution: Make complex products and services easy to understand. Communitronics faced a daunting challenge: No one truly understood what they did. Did they sell advanced audio-visual communications equipment? Install it? Integrate it with existing systems? Something more? The answer to all of those questions is “Yes.” The company turned to MediaCross to create a platform on which they could tell prospects their complete story. Communitronics asked Read More →
PracticeMatch
Advertising & Marketing Solution: Creating a branding platform on a strong promise. PracticeMatch is a physician recruitment firm competing for brand share among dozens of competitors. MediaCross created a branding platform, encapsulated by the brand promise: With PracticeMatch, you’ll make your match. The promise became the theme: Make Your Match and it now appears on all marketing materials. Make Your Match is bold. It is positive. And it gives the client confidence Read More →
Pevely Dairy
Advertising & Marketing Solution: Emphasizing a difference and using it as a brand strength. Finding a meaningful differentiator among store-bought ice cream brands can be a challenging exercise, but our research determined that the fresh milk used in Pevely’s Finest ice cream (rather than the powdered milk used by other manufacturers) could translate into a market share increase. Then the challenge became turning that differentiator into a memorable spot that Read More →
