case study
CalTeach
The state of California needed more teachers, but its own universities weren’t producing enough of them. So it enlisted MediaCross to help make teachers from other states aware of the outstanding opportunities California’s public schools offered. Through a uniquely original idea, MediaCross hired, trained and outfitted CalTeach recruiters (we called them Road Scholars) to visit over 75 college campuses outside of California in order to attract graduating education majors. Read More →
ARMC Physician Recruitment
In the fall of 2006, MediaCross was awarded a contract to help to recruit physicians with specialties in General Surgery, Orthopedic Surgery, Emergency Medicine, Preventive Medicine and Family Practice. MediaCross began by developing a comprehensive strategy that included a rigorous process for identifying, finding, evaluating, credentialing and hiring the most qualified subset from what is considered the most-highly-educated profession in America. Next, MediaCross developed Read More →
MO Coalition for Roadway Safety
Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to convince them otherwise, but this television spot, in particular, was very effective in changing teens’ perceptions. Read More →
