case study
Caring Foundation
Certain children in the United States suffer as a result of inadequate health insurance. This pro-bono spot for the Caring Foundation for Children highlights the problem and asks for the public’s assistance. It was part of a successful multi-disciplinary marketing effort to raise funding for this worthy cause. Read More →
Children’s Trust Fund
Shaken Baby Syndrome is a growing and costly problem. Most everyone knows that shaking can cause permanent injury or death to a child. It’s not enough to say “Don’t do it.” When a supervising adult’s nerves are frayed from a child’s crying, emotions can quickly get out of hand. MediaCross created this public education television spot to provide the adult with acceptable alternative behaviors he can use to defuse his tensions and calm himself Read More →
MO Nutrition Network
MediaCross helped the Department of Health and Senior Services reach low-income Missouri families with its “Eat for Health” messages that promoted the value of healthy eating and moderate physical activity. Research Our campaign began with extensive formative research — telephone surveys of local public health agencies, written surveys of food-stamp eligible families, and focus groups to test social marketing message strategies. We Deliver Included in the campaign Read More →
