government
MO Coalition for Roadway Safety
Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to convince them otherwise, but this television spot, in particular, was very effective in changing teens’ perceptions. Read More →
Tangible Health Education Advertising
Putting Activity Into Action. Recently, I wrote about “meeting people where they are” when it comes to marketing campaigns. That assertion came not just from professional knowledge but from firsthand experience. On a recent trip to Walt Disney World, I was washing my hands at Epcot Center when I noticed an interesting integrated advertising tactic. Brawny, the tough paper towel company, had placed tips on how to wash your hands as a sign above the sinks at Epcot Center Read More →
Beyond the Message – Government Health Marketing
Journalism schools around the world often repeat the famous quote from Marshall McLuhan, “The medium is the message.” There’s a lot of great work going on behind the scenes of government public health marketing programs. But, a lot of that great work is unseen by the public, the very people the marketing programs are serving. The government agencies, and by extension, the advertising and marketing firms they hire, should be responsible for doing more than just creating Read More →
