interactive
Tips for living in a post-click world
The percentage of internet users who click on banner ads is half what it was two years ago; 8% of web users account for the majority of clicks. The click is officially dead. I’ve distilled some statistics from a ComScore study on banner advertising trends into a YouTube presentation (also shown below). As margins of click-through rates dwindle, it’s important to realize that clicks are not the only way (or even the best way) to measure online advertising success. Read More →
Twittering is a two-way street
In my last post, I touched on the importance of participating in Twitter and all of Social Media. To be effective, you have to listen, respond and retweet. You have to join the discussion. Because if you don’t join the discussion, there can be consequences. Here’s an example: I read an article – now nearly a month old – in USA Today about a woman in Portland who rode her bike up to a drive-through of a local burger chain, Burgerville, and was denied service. This Read More →
Are you on board the Twitter train?
Everyone’s jumping on the tweeting-and-blogging Social Media bandwagon these days. Are you? If so, great. If not, that might be OK, too. Here’s why: To do it, you’ve got to do it right. Doing it wrong can be more harmful than not doing it at all. Simply put, you can’t look at this as just another advertising medium. It’s interactive. It’s about discussion. That is, after all, why they call it “Social.” So if you want to hop on the Social Media commuter train, Read More →
