marketing
Tips for living in a post-click world
The percentage of internet users who click on banner ads is half what it was two years ago; 8% of web users account for the majority of clicks. The click is officially dead. I’ve distilled some statistics from a ComScore study on banner advertising trends into a YouTube presentation (also shown below). As margins of click-through rates dwindle, it’s important to realize that clicks are not the only way (or even the best way) to measure online advertising success. Read More →
Maximizing Sales Leads
Okay, you’ve exhibited at your industry trade show. You’ve collected scores of leads. Now what happens? If your company is like many, those leads get distributed out from the sales manager to one or more salespeople — and then they end up under a pile of catalogs, sales plans and other crap, never again to see the light of day. Want a better solution? Hire an outside call center or marketing firm to make the follow-up calls for your company. Afraid the outside resource Read More →
A Great Idea for Creating A Memorable Event
How do you get good buzz from an event? How do you ensure that the people who come to your event leave with positive things to say? And how can you get non-attendees to make sure they show up at the next event you host? My friend, Bert Martinez, is a motivational speaker who travels the country and speaks at trade shows, business conferences and other venues. Bert sees good ideas all the time, so I asked him the questions above. Here’s one best practice Bert thinks every Read More →
