marketing
The 5 Ws for Planning Effective Meetings and Trade Shows
There’s no perfect answer or magic bullet to putting on a perfect, effective meeting or trade show. But finding the answers to five familiar questions early on will help you get started. The 5 Ws for planning effective meetings and trade shows are: Why? Define your purpose, right from the beginning. Why are you participating? What do you hope to accomplish? What’s the end result — your goal? Make your objectives straightforward and easy to measure, quantify them wherever Read More →
Got A Niche? Scratch It.
By giving under-served niche markets the attention they deserve, your business could reap incremental revenue now and for years to come. It’s an inevitable consequence of success: You’ve found the largest markets for your products and services. You’ve served them well. And justifiably, you’ve assigned them the lion’s share of resources – your prized employees, advertising dollars, customer retention efforts and more. But sooner or later, these markets mature, Read More →
What is your brand?
If you were to ask fifty people the question, ‘What is a brand?’ you’d likely get fifty answers. I know, because I have asked that question, hundreds of times. And I often hear these and other responses: ‘A brand is a logo’ ..or.. ‘an ad campaign’ ..or.. ‘our sales force’ ..or.. ‘the sum total of all impressions’ ..or dozens more. All of the above are symbols or elements of a brand. But the brand, itself? Sorry. None of the above quite hits the mark. Read More →
