outreach
Beyond the Message – Government Health Marketing
Journalism schools around the world often repeat the famous quote from Marshall McLuhan, “The medium is the message.” There’s a lot of great work going on behind the scenes of government public health marketing programs. But, a lot of that great work is unseen by the public, the very people the marketing programs are serving. The government agencies, and by extension, the advertising and marketing firms they hire, should be responsible for doing more than just creating Read More →
