pharmaceutical
Mallinckrodt
Advertising & Marketing Solution: Reinforcing consistent performance with strength and reliability. Mallinckrodt, a 100+ year old provider of bulk pharmaceuticals sold to branded drug manufacturers, made a business decision to launch its own finished products division which would sell Schedule II and III generic narcotic analgesics directly to pharmacies. MediaCross developed Mallinckrodt’s Dosage Products Group’s first-ever marketing strategy, branding campaign Read More →
