sales
Maximizing Sales Leads
Okay, you’ve exhibited at your industry trade show. You’ve collected scores of leads. Now what happens? If your company is like many, those leads get distributed out from the sales manager to one or more salespeople — and then they end up under a pile of catalogs, sales plans and other crap, never again to see the light of day. Want a better solution? Hire an outside call center or marketing firm to make the follow-up calls for your company. Afraid the outside resource Read More →
A Great Idea for Creating A Memorable Event
How do you get good buzz from an event? How do you ensure that the people who come to your event leave with positive things to say? And how can you get non-attendees to make sure they show up at the next event you host? My friend, Bert Martinez, is a motivational speaker who travels the country and speaks at trade shows, business conferences and other venues. Bert sees good ideas all the time, so I asked him the questions above. Here’s one best practice Bert thinks every Read More →
The 5 Ws for Planning Effective Meetings and Trade Shows
There’s no perfect answer or magic bullet to putting on a perfect, effective meeting or trade show. But finding the answers to five familiar questions early on will help you get started. The 5 Ws for planning effective meetings and trade shows are: Why? Define your purpose, right from the beginning. Why are you participating? What do you hope to accomplish? What’s the end result — your goal? Make your objectives straightforward and easy to measure, quantify them wherever Read More →
