social networks

Finding a Job with Facebook

Emily Hartman lost her job on Thursday afternoon. By the following Monday morning she had several leads and is hoping to have a new job soon. As the national unemployment rate nears 10%, and the typical job search lasts 12 weeks, how did this St. Louis-based account executive have so much early success? Online social networking. The old rules of posting résumés on CareerBuilder, emailing former colleagues and browsing company websites for openings are still important Read More →

Twittering is a two-way street

In my last post, I touched on the importance of participating in Twitter and all of Social Media. To be effective, you have to listen, respond and retweet. You have to join the discussion. Because if you don’t join the discussion, there can be consequences. Here’s an example: I read an article – now nearly a month old – in USA Today about a woman in Portland who rode her bike up to a drive-through of a local burger chain, Burgerville, and was denied service. This Read More →

Are you on board the Twitter train?

Everyone’s jumping on the tweeting-and-blogging Social Media bandwagon these days. Are you? If so, great. If not, that might be OK, too. Here’s why: To do it, you’ve got to do it right. Doing it wrong can be more harmful than not doing it at all. Simply put, you can’t look at this as just another advertising medium. It’s interactive. It’s about discussion. That is, after all, why they call it “Social.” So if you want to hop on the Social Media commuter train, Read More →

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