state
MO Coalition for Roadway Safety
Government Advertising Solution: Changing Teen Safety Perceptions Teens and many young adults believe they are immune to the dangers of driving without wearing seat belts. There were several elements in this campaign to convince them otherwise, but this television spot, in particular, was very effective in changing teens’ perceptions. Read More →
MO Nutrition Network
MediaCross helped the Department of Health and Senior Services reach low-income Missouri families with its “Eat for Health” messages that promoted the value of healthy eating and moderate physical activity. Research Our campaign began with extensive formative research — telephone surveys of local public health agencies, written surveys of food-stamp eligible families, and focus groups to test social marketing message strategies. We Deliver Included in the campaign Read More →
MO Secretary of State
When the Legislature enacted a requirement for voters to present a photo ID at polling places, the Missouri Secretary of State asked MediaCross to educate the public on what forms of identification were acceptable. Our ‘Show Your Face At The Polls’ campaign played in multiple mediums. And we orchestrated three media events around Missouri for the Secretary of State to meet the press and promote the issue. Read More →
