The Source of Inspiration
You never know when inspiration is going to strike.
A week or so ago, the folks at MediaCross were casually discussing what kind of car we might build for Coolfire Media’s annual promotional event drunkfest Pinewood Derby race.
In case haven’t heard, Coolfire is a local video production company known (at least in certain circles) as much for its office space and parties as it is for its great work. The Pinewood Derby is a chance for local companies and agencies to flex their creative muscles, show off their production/sculpting/cheating skills… and, yes, have fun.
The discussion turned to current events, and we asked ourselves… is it too early to make fun of the oil spill? With this crowd, the more current, the better. Good taste is not an issue.
From there, we decided to enter the “slowest” car category… and built the BP ERV. That’s right, the “emerguncy responc e vehucle”. We smeared it with marker, and away we went. Slowly, of course.
At the event, it’s clear similar levels of inspiration were at work. Semi-clever puns, oil slicks, other nods to current events. But one particular (hip) entry left us wondering about inspiration.
The “Hipster” show car bears a striking resemblance to our Interactive Creative Director.
Did a chance meeting, seemingly forgotten, with the artist drive the creation? Was it by chance… or is there something deeper going on?
The world may never know. Inspiration, indeed.
Contributor: Jennifer Umali
