Are you on board the Twitter train?
Everyone’s jumping on the tweeting-and-blogging Social Media bandwagon these days. Are you?
If so, great. If not, that might be OK, too. Here’s why: To do it, you’ve got to do it right. Doing it wrong can be more harmful than not doing it at all.
Simply put, you can’t look at this as just another advertising medium. It’s interactive. It’s about discussion. That is, after all, why they call it “Social.”
So if you want to hop on the Social Media commuter train, you’ve got to be willing to listen to your seat-mate. You’ve got to be willing to interact with all of the people on the platform, too. And, given the opportunity, you need to know how to have a conversation with the driver, the guards and even the lurker on the corner if it comes to that.
Interacting doesn’t mean walking through the station wearing a sandwich board and handing out flyers, either. And it’s a lot deeper than pressing the flesh and kissing babies.
It all comes down to this: If you think you want to go Social but you don’t want to hear what your customers have to say, you might want to print a brochure instead.
Really, I’m serious.
Let me put it another way: You wouldn’t set up a toll-free customer service line and then not answer it, right? Well, today’s customers see e-mail, Facebook and, yes, even Twitter the same way. They expect a response. And they expect it quickly.
Are you ready to answer the whistle-like call?
We are.
Contributor: Jennifer Umali
