In 2014, Lincoln University, a Historically Black University (HBCU) located in Jefferson City, Missouri began their relationship with MediaCross. This partnership began with MediaCross consulting with the Director of Admissions on the strengths, problems, opportunities and threats that the Office of Admissions faced with recruiting students. After that, Lincoln sought out MediaCross again to ensure their recruitment efforts were as streamlined as possible. This caused Lincoln to revisit how they were interacting with prospective students, and how they were presenting themselves to the world. This meant taking a fresh look at how they collected student data in person, as well as verifying that their newly created branding was integrated into publications in a unified way.
MediaCross and Lincoln met face to face to talk openly and to gain a deep understanding of the university’s history and unique attributes. Using the information we gathered through research and our kick-off meeting, MediaCross created tangible solutions for the university’s needs: an E-Inquiry Card and a suite of publications which integrated Lincoln’s Dream Big. This is Lincoln brand message.
One of the most anticipated moments for soon-to-be college students happens at their mailbox. Lincoln wanted to enhance this moment when students receive their acceptance letter, so we redesigned the acceptance envelope to create an engaging acceptance experience. MediaCross designed the envelope with “Start Your Dream Here,” along with the hashtag #LUWantsYou. This new hashtag was developed to encourage students to share their acceptance experience on social media, creating brand awareness and sparking social engagement around a student’s choice to attend Lincoln University.
Today, Lincoln is satisfied. Recruiters and advisors alike are equipped in the field and are proud to be sharing their newly crafted story with prospective students.
"The MediaCross team is innovative and creative. They have revamped all of our marketing pieces and assisted us with moving our marketing recruitment efforts forward." De’Recco Lynch, Director of Recruitment & New Student Engagement