The Nicklas Financial family approached MediaCross in 2012 to help with their overall marketing and communication plan. During the discovery process with the multi-generation family business, MediaCross uncovered a need to reposition the Nicklas brand. Nicklas needed to stand out from competitors and become a trusted voice in the industry. The Nicklas Financial brand boiled down to one thing: being a trustworthy advisor.
Together we built a brand that reflected who Nicklas is. The visual theme we adopted, a chess board, was a nod to the complexity of the financial world and cast Nicklas as the chess master, teaching, guiding, and winning the game of retirement.